SEO, or search engine optimization, is the practice of improving your website’s visibility on search engines. It involves various strategies and techniques aimed at increasing organic traffic.
On-page SEO includes optimizing individual pages to rank higher and earn more relevant traffic. Key components include meta tags, keyword usage, and quality content.
Off-page SEO refers to actions taken outside of your website to impact your rankings. This includes backlinks, social media marketing, and influencer outreach.
Utilizing analytics tools can help you measure the effectiveness of your SEO strategies, allowing for continuous improvement and adaptation.